How to transform marketing service-oriented enterp

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How to transform printing e-commerce into a marketing service-oriented enterprise

release date: Source: keyin editor: China Packaging browsing times: 503 copyright and disclaimer

core tip: printing e-commerce has become a hot topic for printing enterprises at present, but many printing enterprises found that customers didn't use it after they built the station excitedly. Why is this situation? Because the printing e-commerce really has an emergency, the difficulty of emergency braking is landing. Printing enterprises have not really transformed from production-oriented enterprises to marketing service-oriented enterprises

[China Packaging News] printing e-commerce has become a hot topic for printing enterprises at present, but many printing enterprises found that customers didn't use it after they excitedly built the station. Why is this situation? Because the real difficulty of printing e-commerce lies in landing. Printing enterprises have not really transformed from production-oriented enterprises to marketing service-oriented enterprises. So how can we play the real role of e-commerce? At this time, how to improve the operation efficiency of enterprises and get customers' approval has become the first priority for printing enterprises to do printing e-commerce

as customers have been accustomed to the business habits established in the past, how to attract potential customers and cultivate customers' habit of placing orders has become an important topic for printing enterprises. Customers must get more benefits before they submit business online. So, how to attract customers and promote customers to place orders continuously is extremely important. To cultivate customers' consumption habits, we must first have customers, which requires pushing, bringing potential customers, realizing o2o, offline order receiving, and online service

since there is still no successful fixed business model for China's printing e-commerce to imitate, everyone shows their abilities to carry out promotional activities, from street flyers to door-to-door advertisements in every office building, and even small advertisements in every door of residential buildings. At the third China Printing e-commerce annual conference held on March 19, Chen Yan, President of the China Academy of Printing Science and technology, introduced that the U.S. Vistaprint company has a local market share of more than 80%, turning from various print and online media to television advertising to attract business, which shows that our marketing methods and efforts still have a lot of room to improve, compared with daily consumer goods such as instant noodles, shampoo, cosmetics As for the marketing of beverages, Indian enterprises still have a lot of room for development in terms of scale efficiency, media operation mode, channel expansion ability and so on

printing e-commerce generally takes 24 hours from order to delivery, so the internal operation efficiency must be improved. This is because enterprises are practicing their internal skills to make products. Similarly, how to transform offline customers to online is also an enterprise practicing external skills to do a good job in the market. Customers only trade because of trust. Obtaining customer trust is the improvement of sales and marketing capabilities. When Indian enterprises pay attention to marketing and invest their energy and resources, they will have the opportunity to obtain income

the reason for the above exploration is that the internal part of the sensor is generally resistance strain gauge, which is mainly based on the four backgrounds of the current transformation of Indian enterprises. First, when supply exceeds demand, production and operation is the core work. When supply exceeds demand, business marketing is the core work. After the establishment of the station, how to attract customers to the station for business development has become the core work. However, in the past, printing enterprises focused more on equipment and production, and the focus of printing e-commerce was to play a cooling role in network marketing, which was very difficult for printing enterprises. Second, orders are gradually fragmented, and there are more and more short and urgent orders, which makes Indian enterprises have to expand more customer resources and business channels. Generally, the offline business radius of Express Printing stores is 3-5 kilometers, and the offline business radius of Indian enterprises is 150 kilometers. The middle zone has become the focus of business competition between the two sides. Third, with the pressure of rising costs, large traditional printing plants are gradually relocated, but the business and customers are still in the city, so it is necessary to closely contact customers and form a new business pattern. The centralized production and decentralized business delivery of Taiwan Jianhao company and Hong Kong baonuoshi company have become a common business model of printing e-commerce. Fourth, combined printing is rare in Europe, America and Japan, and originated in Taiwan in Asia, Michael Li, design manager of Xiaomi technology machinery developed in the mainland, said: "In the process of project research and development, combined printing has greatly improved the efficiency and the operation efficiency of printing enterprises' heavy asset offset printing machines, further worsening the competition pattern of supply exceeding demand. Combined printing has placed great pressure on the competitive cost of commercial printing and Graphic Express Printing, which has led to a major reshuffle in the printing industry.

to sum up, there is no conflict between doing a good job in offline products and doing a good job in online marketing. On the contrary, the two cooperate and interact with each other Let each other become more powerful. It is a good thing for printing enterprises to start marketing through printing e-commerce, which shows that printing enterprises are really realizing transformation. Although many ways and methods are still debatable, we are already on the right path

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