How to transform and upgrade printing enterprises

Lu Chang'an: how to transform and upgrade printing enterprises in the era of big data

at present, in the context of economic globalization, the printing industry is developing in the direction of green, service, efficiency, digitalization and intelligence. New products, new technologies, new service fields, new business models are emerging, the process of technology research and development is accelerating, the life cycle of technology and products is constantly shortening, and the cross integration and integration of technology are developing rapidly, These changes have a serious impact on the traditional printing industry. A. the interfaces on the universal experimental machine controller correspond to the era of big data one by one. The printing industry must be separated from tradition and move towards the road of high technology and innovation

due to the impact of the global financial crisis and the rapid development of new technologies (digital technology, networking technology), new service fields and new business models continue to emerge, which have a serious impact on the traditional printing field, making many enterprises in trouble. They are confused about how to carry out technological transformation and transformation and upgrading. What are the main areas of the printing industry in the future, how will the traditional and emerging markets change, whether offset printing machines will be replaced, how will offset printing technology develop in the next step, what are the development trends of digital technology, how to transform and upgrade printing enterprises, expand business, and how to carry out technological transformation are issues of common concern to printing enterprises

I. nine future development trends of the printing industry

1. Analysis of the nine future trends of the printing industry

① the total world printing volume is 720billion US dollars, and there will be no big growth in the future. Offset printing will decline slightly in recent years. From 70% to about 65%. But it is still the absolute main force in Asia and Southeast Asia

② digital technology will develop rapidly, and printing on demand is one of the inevitable trends in the future

③ the printing industry began to transform from traditional manufacturing industry to service industry

traditional enterprises should not only stay in the printing and processing of products, but should shorten the distance with customers, establish a new image of value-added services in the market, change the traditional mode, and focus on solutions and services, rather than on product sales. What sales managers need to do is no longer a quotation manual, but to provide a set of solutions, identify customers' real needs, and guide them to choose new products, Printing enterprises should be regarded by customers as an enterprise connected with high added value, not just promoting printing products

④ printing products with added value gradually increase

the demand for prints with new functions and added value is rising, which is greater than the demand for digital printing

⑤ printing interaction is further obvious

whether periodicals, magazines, commercial printing or packaging, QR code, RFID, personalization, there are many ways of interaction, and at the same time, there are not a few products seamlessly connected with digital communication. Printing enterprises are aware of the threat of digitalization to printing, and the adoption will expand the value of printing. For example, the function of connecting a lithographic computer and intelligent software is added to a printed brochure, so as to increase video, recording and other content and expand turnover

⑥ the field of packaging and label printing will continue to grow vigorously

there are many areas in the market that need innovative and value-added packaging design

⑦ green printing has become the main battlefield

⑧ the field of printing Electronics will develop rapidly

developed economies such as the United States, Europe and Japan have achieved rapid development in the field of printing and electronics. Internet, RFID, flexible display, photovoltaic products, 3D printing and other fields are developing rapidly, and some well-known foreign brand enterprises and some Chinese enterprises are also involved in this field

⑨ the field of training and education will develop rapidly

II. The development trend of digital technology, network technology, offset printing technology and the resulting new business model

1. Digital technology has developed rapidly

① at present, some well-known manufacturers in the world, from bicycles to large markets, are engaged in strategic cooperation, such as Heidelberg, Fuji, Komori, benelanda, leyoubi, Mitsubishi, Konica, etc. the characteristics of strategic cooperation are the cooperation between offset printing machine manufacturers and digital technology manufacturers to jointly develop the market of digital technology, facing the personalized packaging, business printing and book printing fields

② the nano digital printing technology of Israeli digital technology inventor baniranda will make new breakthroughs in 2014, and further approach or reach the offset printing level in terms of printing quality, printing cost, printing speed, printing size and substrate range. It is expected to be fully launched to the market in 2016

③ the on-demand printing technology of books and periodicals can exhaust the air in the main cylinder, and a substantial breakthrough has been made through the practice of Jiangsu Phoenix Publishing Group in recent years. Phoenix Publishing Group invested 500 million to build data assets, build databases, introduce Kodak's high-speed digital printing machine and Shenzhen precision post press binding equipment, and form an on-demand printing production line (150, accounting for 20.8%; equipment meters/minute with a journey of more than 1100mm). The Publishing Group invested funds to send personnel abroad for training in batches, establish branches in six countries, and establish chain operation branches in China, And pay attention to the study and implementation of digital printing standards. The publishing group puts forward four zero goals for on-demand printing of books and periodicals, that is, to achieve zero distance with users by contacting orders, to achieve zero difference in printing quality in different places by implementing color management standards, to achieve zero worry about copyright by partners by signing copyright protection agreements with cooperative publishing houses, and to achieve zero inventory by on-demand publishing and printing. In 2012, the digital printing output value of the publishing group has reached 100million yuan, and has made profits

④ domestic publishing houses and printing houses are paying attention to the impact of digital printing technology on book publishing and printing. Because the output value and inventory of book printing in China have become upside down, publishing and printing on demand is the only way in the future

⑤ national brand digital printing machines and post press products have achieved rapid development. For example, the manufacturing technology of digital printing machine represented by founder of Peking University and the digital binding technology suitable for short version printing represented by Shenzhen Jingda have gradually matured. They not only compete with imported equipment at home and abroad, but also have export advantages, and are bound to obtain further development

⑥ the national policy has included the import of production-oriented digital printing machines in the tax-free encouraged catalogue of imported equipment. 12、 At the end of the fifth year, the total output of digital publishing is required to account for more than 25% of the total output of publishing, and the total output of digital printing accounts for more than 20% of the total output of printing